Clario Stream Contact Optimization Solution

Clario Stream is a robust marketing contact optimization solution that provides the best optimal strategy for each customer who’s ready, willing and able to buy. Clario Stream works by leveraging customer data and tells you how to deliver the right marketing campaign to the right individual. Clario uncovers actionable intelligence using proprietary algorithms, models and scoring methods delivered via a secure cloud computing environment. 

Features and Benefits:

• Contact decisions can be made at a granular level, going beyond classic segmentation schemes allowing customer level-insight into behavior, past purchases and more
• Remove redundant, non-incremental circulation to manage revenue cannibalization between contacts resulting in better timing and content of each marketing contact and the amount of revenue shared between combinations of contacts
• Analyze incremental revenue scenarios against a number of factors, to reduce the risk of customers being exposed to offers that cannibalize profits
• Find the best of all possible contact combinations with metrics like profit and demand selecting from contact or promotion history, customer scores, business rules and constraints and strategic objectives (profit, sales, ROI)
• Monitor individual customer contacts by leveraging the number of contacts, the marketing expenditures, and contact dependencies
• Marketing campaign decisions can direct the final contact selection process directly to your mailing vendor

For additional information download the Clario Stream fact sheet. If you would like additional information, or to schedule a demonstration, contact us.