Clario Core Marketing Analytics Platform

Clario Core is a cloud-based marketing analytics platform that transforms raw customer data across multiple marketing channels into actionable intelligence. With Clario Core, marketing organizations can quickly and easily deploy new analytical insights into their operations with the use of best-practices workflow templates, backed by Clario experts.

Features and Benefits:

• Provides a rich view of each customer by consolidating disparate data assets from internal and external sources across brands and multiple channels
• Features out-of-the-box workflow templates, customized to the marketer’s specific data environment
• Drives down costs and improves effectiveness by delivering an ideal data structure and the algorithms required to produce segmentation models, such as predicting a customer’s expected sales for a specific marketing campaign
• Delivered via a secure, scalable and collaborative cloud environment offering anytime, anywhere access through an intuitive web interface

Clario Core Applications:

Clario Core provides users with five add-on applications that are specifically designed to address the most challenging issues faced by a wide range of marketers.

• Modeling — Rich attributes, efficient predictive model development and scoring
• Campaign Reporting — Quick and effective campaign performance monitoring, including revenue attribution models
• Customer Migration Reporting — Measure and monitor the size and potential of a marketer’s customer inventory
• Future Value Reporting — Long-term value (LTV) estimates for strategic customer segments
• Selection — Fast, easy list creation matches customers with relevant offers

Learn more by downloading Clario Core literature, white papers and blogs. If you would like additional information, or to schedule a demonstration, contact us.