Clario Core Marketing Analytics Platform

Clario Core is a cloud-based marketing analytics platform that transforms raw customer data across multiple marketing channels into actionable intelligence. With Clario Core, marketing organizations can quickly and easily deploy new analytical insights into their operations with the use of best-practices workflow templates, backed by Clario experts.

Clario Core provides users with five add-on applications that are specifically designed to address the most challenging issues faced by a wide range of marketers.  Current applications include: Modeling and Scoring; Campaign Reporting with Revenue Attribution; Future Value Reporting; Customer Migration Reporting and Campaign Selection.  To explore their features and capabilities, click on one of the links to the left to download a specific fact sheet.

Features and Benefits:

• Provides a rich view of each customer by consolidating disparate data assets from internal and external sources across brands and multiple channels
• Features out-of-the-box workflow templates, customized to the marketer’s specific data environment
• Drives down costs and improves effectiveness by delivering an ideal data structure and the algorithms required to produce segmentation models, such as predicting a customer’s expected sales for a specific marketing campaign
• Provides critical insights via best-practice customer-level reports, campaign post-analysis, customer file tracking, customer migration and lifetime value (LTV) reports
• Revenue attribution (match-back), a key requirement for ever-expanding marketing channels, is featured in Clario Core’s modeling and campaign reporting applications
• Features reports and file extracts optimized for marketing systems and vendors, such as spreadsheet pivot tables, enterprise business intelligence tools, and campaign management systems or service bureaus
• Delivered via a secure, scalable and collaborative cloud environment offering anytime, anywhere access through an intuitive web interface

For additional information download the Clario Core fact sheet. If you would like additional information, or to schedule a demonstration, contact us.