Contact Optimization

The right message to the right customer via the right channel at the right time.

What Makes our App Different?

Simply put, it creates a custom contact strategy for each unique customer. For example, let’s say you have 20 campaigns scheduled in the next few months and we look at Jennifer (one of your customers). Examining her past behavior, we model how profitable each campaign is likely to be for Jennifer.

The campaign predicted to be most profitable for Jennifer is selected first. Some sales are cannibalized from similar campaigns that have not yet been selected. The next most profitable campaign is selected and the process continues until your financial objectives are achieved and Jennifer’s unique contact plan is revealed.

The result? As this process is repeated across all of your customers, more relevant communications build a stronger bond with your brand, cut advertising expenses, and increase marketing ROI.

Customer Curves
Customer CurvesCustomer Curves


Reducing Direct Mail Expenses using a Customer-Centric approach to Contact Optimization.

One pioneering use case for contact optimization is removing wasteful direct mail circulation. Learn more about 3 key customer-centric characteristics to help assess any contact optimization solution. Read more.

Maximize Engagement and Grow Sales Through Email Optimization.

Reducing email volume, yet continuing to grow sales is often a new concept for marketers. Take a look at these 5 steps that will keep your readers engaged and buying. Read more.

Is it practical to create a custom contact strategy for every single customer?

Contact optimization is often considered to be too complex, a "black box" of sorts. This article explores how contact optimization software allows marketers to transparently implement and execute individual contact strategies.

A Marketer’s Perspective on Contact Optimization

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Clario Analytics
7684 Golden Triangle Drive
Eden Prairie, MN 55344


(866) 849-3341