Attribute revenue to marketing campaigns to measure ROI.
Analytic Marketing Solutions
Browse through our library of white papers to learn more about our solutions, thought leadership, best practices and industry insights. For easier navigation, click on the category links for specific topics.
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With the economy hurting, marketers are looking for ways to make meaningful circulation decisions that will have minimal revenue impact. In this paper authored by Randy Erdahl, he presents ten principles of contact optimization you can use today to streamline your contacts.
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In conjunction with the customer segments white paper, take a look at this informative benchmark report of contact optimization test results.
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Marketing plans after years of adding contacts (catalogs, postcards, emails, telemarketing calls) have become overcrowded. Learn how to prevent contacts from stealing the most revenue from its neighboring contacts.
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Marketing messages often compete with each another for the attention of our customers. How do you account for the interactions between marketing campaigns to deliver optimized results?
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The recent proliferation of data and marketing channels has contributed to the difficulty of who is sent what. Learn about ten critical failures that can be corrected in your marketing contact strategy.
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Most every direct mailer faces the challenges of marketing efforts eating away at each other’s revenue in a busy contact plan. Measuring the impact of one catalog on another catalog’s revenue is not easy. Yet estimating the impact is critical to making intelligent circulation decisions.
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The marketing evolution has helped marketers conceive, manage and measure contact strategies that aim to pursue the optimal solution for each customer. While strategies have evolved, marketers have not. Discover new revolutionary contact strategies.
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