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Analytic Marketing Solutions
Browse through our library of white papers to learn more about our solutions, thought leadership, best practices and industry insights. For easier navigation, click on the category links for specific topics.
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A comparison was conducted to determine whether rankings by modeling score or RFM segments would help eliminate unprofitable mailings. The results are presented in this sample report.
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An email engagement study was performed by Clario to help a client enhance their email effectiveness. An engagement score was created for their clients, in order to gauge the quality of lists, segments of lists, or individual recipients on lists.
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Looking beyond the tactical sales force management side of CRM, strategic CRM can establish practices for optimizing investment across the customer base considering different values and preferred contact channels for each customer.
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Unlock the full potential of your data. Sift through vast quantities to reveal the value buried within—it’s easier and less expensive than you may think.
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Customer segments play a vital role in strategic planning, contact optimization, and other analytical marketing solutions. With several options for segmentation, and no single right answer that fits every application, this paper presents the best segmentation approaches for specific applications...
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What is Revenue Attribution?
Brief video explains how Revenue Attribution works and how it results in smarter budgeting decisions.
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Northern Tool Success Story
Northern Tool uses Revenue Attribution and Clario Stream to cut unproductive marketing and boost the bottom line.
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What is Contact Optimization?
Video shows how contact optimization saves money and delivers more relevant campaigns.
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