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Analytic Marketing Solutions
Browse through our library of white papers to learn more about our solutions, thought leadership, best practices and industry insights. For easier navigation, click on the category links for specific topics.
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What can businesses gain from a Marketing Analytics Platform? There is research that suggests each dollar spent on analytics generates ten dollars or more in benefits—that is why many of the largest technology firms are placing such a huge emphasis on analytics. From our cumulative decades of...
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The results of research into predictive analytics in the cloud show that early adopters are breaking away and that there is potential in many kinds of cloud-based predictive analytic solutions. Read the results of a survey interpreted by Decision Management Solutions.
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How can you accurately credit campaigns to revenue across the ever-expanding number of customer touch points across media and channels? In this white paper, we provide the key reasons why marketers can benefit from revenue attribution to better measure marketing ROI.
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With the economy hurting, marketers are looking for ways to make meaningful circulation decisions that will have minimal revenue impact. In this paper authored by Randy Erdahl, he presents ten principles of contact optimization you can use today to streamline your contacts.
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Traditional IT systems may soon go the way of the dinosaur as cloud computing becomes more common. A traditional IT system is designed, implemented and supported in-house so the new Cloud Computing paradigm shift is on the way to shake things up.
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A comparison was conducted to determine whether rankings by modeling score or RFM segments would help eliminate unprofitable mailings. The results are presented in this sample report.
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An email engagement study was performed by Clario to help a client enhance their email effectiveness. An engagement score was created for their clients, in order to gauge the quality of lists, segments of lists, or individual recipients on lists.
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Looking beyond the tactical sales force management side of CRM, strategic CRM can establish practices for optimizing investment across the customer base considering different values and preferred contact channels for each customer.
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Unlock the full potential of your data. Sift through vast quantities to reveal the value buried within—it’s easier and less expensive than you may think.
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Customer segments play a vital role in strategic planning, contact optimization, and other analytical marketing solutions. With several options for segmentation, and no single right answer that fits every application, this paper presents the best segmentation approaches for specific applications...
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What is Revenue Attribution?
Brief video explains how Revenue Attribution works and how it results in smarter budgeting decisions.
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Northern Tool Success Story
Northern Tool uses Revenue Attribution and Clario Stream to cut unproductive marketing and boost the bottom line.
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What is Contact Optimization?
Video shows how contact optimization saves money and delivers more relevant campaigns.
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