In this white paper, you'll see the vital role that segmentation plays in strategic planning, contact optimization and other analytical marketing solutions.
Analytic Marketing Solutions
Browse through our library of white papers to learn more about our solutions, thought leadership, best practices and industry insights. For easier navigation, click on the category links for specific topics.
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The results of research into predictive analytics in the cloud show that early adopters are breaking away and that there is potential in many kinds of cloud-based predictive analytic solutions. Read the results of a survey interpreted by Decision Management Solutions.
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The expanding number of customer contact points and their complex interlinks are making it harder and harder to reliably attribute revenue back to the variety of marketing investments available to the marketer. In this white paper, we provide information as to what the key steps are in this...
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With the economy hurting, marketers are looking for ways to make meaningful circulation decisions that will have minimal revenue impact. In this paper authored by Randy Erdahl, he presents ten principles of contact optimization you can use today to streamline your contacts.
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This presentation takes you through the key background concepts and benefits surrounding cloud computing and what it can mean to your future marketing plans.
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Traditional IT systems may soon go the way of the dinosaur as cloud computing becomes more common. A traditional IT system is designed, implemented and supported in-house so the new Cloud Computing paradigm shift is on the way to shake things up.
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A comparison was conducted to determine whether rankings by modeling score or RFM segments would help eliminate unprofitable mailings. The results are presented in this sample report.
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An email engagement study was performed by Clario to help a client enhance their email effectiveness. An engagement score was created for their clients, in order to gauge the quality of lists, segments of lists, or individual recipients on lists.
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Looking beyond the tactical sales force management side of CRM, strategic CRM can establish practices for optimizing investment across the customer base considering different values and preferred contact channels for each customer.
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Unlock the full potential of your data. Sift through vast quantities to reveal the value buried within—it’s easier and less expensive than you may think.
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In conjunction with the customer segments white paper, take a look at this informative benchmark report of contact optimization test results.
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