Northern Tool + Equipment (Northern Tool) is a family-owned enterprise founded in 1981. Through its catalogs, website, and 75 retail stores, the company sells a wide variety of both power and hand tools and accessories. Northern Tool markets to multiple customer types (business-to-business,...
Analytic Marketing Solutions
Browse through our library of literature including Clario fact sheets and detailed spec sheets and download a PDF. For easier navigation, click on the category links for specific literature.
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Clario and Benchmark Brands presented a speech at NEMOA directxchange Fall 2012 about how you can take a three-dimensional approach to optimizing marketing decisions across customers, time and strategies.
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Four years ago, Benchmark Brands and its FootSmart brand partnered with Clario Analytics to find the optimal contact stream for each individual customer across marketing media, channel, and time. The partnership has proven to be a successful one, and has allowed the company to hone and refine its...
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More information on key Clario Stream capabilities, features and benefits.
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What is Revenue Attribution?
Brief video explains how Revenue Attribution works and how it results in smarter budgeting decisions.
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Northern Tool Success Story
Northern Tool uses Revenue Attribution and Clario Stream to cut unproductive marketing and boost the bottom line.
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What is Contact Optimization?
Video shows how contact optimization saves money and delivers more relevant campaigns.
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