Marketers have always had three major challenges to successfully executing marketing investment strategies:
- Revenue Attribution: Which marketing...
Analytic Marketing Solutions
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Monday, February 13, 2012
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Friday, February 03, 2012We are happy to announce Clario 3.0.0 was released Friday, February 3rd. This release is a huge milestone for Clario, with the addition of “Jobs” embracing the unique...
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Monday, January 23, 2012
Having spent more than two decades working in IT organizations on decision support, data warehousing, and analytics systems, I have a good understanding of IT capabilities related...
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Friday, January 13, 2012
With all the talk about big data analysis, it is easy to forget that the vast majority of organizations are still not leveraging more basic transactional and structured data...
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Thursday, December 01, 2011
The year-end is a great time to reflect and plan ahead. With that in mind, the Clario team put together 12 tips for 2012 to share our collective thoughts going into the New Year. ...
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Thursday, November 17, 2011
If you are a math guy who loves baseball like I am, you have undoubtedly seen the movie, “Moneyball”. For those who haven’t seen it, “Moneyball” is about a baseball executive who...
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Thursday, October 27, 2011
If your current customer analysis is limited to basic reports and a few dimensional summaries, you don’t really know your customers very well. To understand your customers better,...
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Wednesday, October 19, 2011
Don’t you hate getting the same catalogs over and over again? Maybe the marketers think they are deceiving me into thinking they are different, but many of them contain the same...
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Tuesday, October 11, 2011
In order for effective allocation of investment dollars in alternative marketing channels to result in a competitive advantage, revenue attribution has to be integrated into...
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Monday, October 03, 2011
One of the applications for geo-demographic data is predictive modeling. To illustrate, I will outline a response model built for a multi-channel retailer, to use in selecting...
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