If your current customer analysis is limited to basic reports and a few dimensional summaries, you don’t really know your customers very well. To understand your customers better,...
Analytic Marketing Solutions
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Thursday, October 27, 2011
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Wednesday, October 19, 2011
Don’t you hate getting the same catalogs over and over again? Maybe the marketers think they are deceiving me into thinking they are different, but many of them contain the same...
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Tuesday, October 11, 2011
In order for effective allocation of investment dollars in alternative marketing channels to result in a competitive advantage, revenue attribution has to be integrated into...
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Monday, October 03, 2011
One of the applications for geo-demographic data is predictive modeling. To illustrate, I will outline a response model built for a multi-channel retailer, to use in selecting...
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