An ASSET CLASS is any business unit defined by a combination of customers and contacts which requires a unique contact strategy. Asset Classes are segments of customers and...
Analytic Marketing Solutions
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Friday, August 26, 2011
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Thursday, August 18, 2011
Computing attributes from your customers’ purchase history is extremely valuable in making marketing decisions. Traditionally, RFM (recency, frequency, monetary) measures are the...
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Friday, August 05, 2011
We are happy to announce Clario 2.7 was released Friday, August 5th. We're really excited because this release contains several new features the user community has been clamoring...
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