Marketers and IT professionals often think that data warehouses and software tools like campaign management will allow them to mine the gold in their customer databases. After much...
Analytic Marketing Solutions
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Friday, April 01, 2011
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Thursday, March 24, 2011
I’ve been observing a worrisome trend with Chief Marketing Officers: too many are still doing business as they did a decade ago. I’m referring to their continued usage of outdated...
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Tuesday, March 01, 2011
Have your cake and eat it too with increased revenues and profit with marketing savings.
Advanced analytics is often associated with lower marketing costs, reduced...
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