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Analytic Marketing Solutions
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Monday, March 11, 2013We are pleased to announce Clario 3.6.0 was released on Monday, March 11th. Post contains full release notes.
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Tuesday, January 29, 2013I was reading through the 2013 Marketing Trends Survey released by StrongMail and SurveyMonkey recently.
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Friday, January 18, 2013
According to Gartner's 2012 Hype Cycle for Emerging Technologies "big data" is just about to reach its "peak of inflated expectations".
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Thursday, December 06, 2012
We are pleased to announce Clario 3.5.0 was released on Wednesday, December 5th. Post contains full release notes.
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Thursday, October 18, 2012
Master Catalogs, Big Books, Reference Books, or whatever they are called in your organization, have a big impact. They have a long shelf-life and can generate strong sales response for up to a year, as opposed to a typical catalog’s several week effectiveness.
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Wednesday, October 03, 2012
We are happy to announce Clario 3.4.0 was released Tuesday, October 2nd. Post contains full release notes.
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Thursday, September 27, 2012
Last week I attended the NEMOA 2012 Fall Conference (National Etailing and Mailing Organization of America) in Mystic, Connecticut.
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Wednesday, August 15, 2012
All these years after email marketing came into being in the 1990’s, most “modern” email marketers plan out an email calendar, and then proceed to email everyone on their list. For contingencies, they add another email to the calendar, and email everyone.
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Sunday, August 12, 2012
We are happy to announce Clario 3.3.0 was released Sunday, August 12th. Post contains full release notes.
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Wednesday, August 01, 2012
There is research that suggests each dollar spent on analytics generates ten dollars or more in benefits; that is why many of the largest technology vendors are placing such a huge emphasis on analytics. From our cumulative decades of consulting and marketing analytics experience, we often see...
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What is Revenue Attribution?
Brief video explains how Revenue Attribution works and how it results in smarter budgeting decisions.
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Northern Tool Success Story
Northern Tool uses Revenue Attribution and Clario Stream to cut unproductive marketing and boost the bottom line.
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Benchmark Brands Success Story
Benchmark Brands and its FootSmart catalog and website uses Clario Stream to reduce waste in their catalog mailings.
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